The internet services (browser based) that can be accessed from modern day mobile devices like feature phones and smart phones etc. is known as a mobile web. The mobile web browsing is very common nowadays as today we live in an age where many communication gadgets are available.
Gone are the days when people use to access the internet from their desktops and Laptops. Today we have smart phones and tablets etc through which you can access the internet from anywhere you want.
As business personnel you simply cannot ignore these gadgets. You need to come up with a website that can function on these modern day communication gadgets as well. Ignoring this aspect can really make your business suffer as nowadays we live in an environment where people are utilizing smart phones for even sending their emails.
Let’s touch upon some of the advantages which a Mobile Web can provide you. The advantages have been described in the points below
- Mobile optimized traffic can be provided via a mobile web
- A mobile web allows you to develop a design which is simple and which can be navigated with ease
- It is easy and convenient for the customers
- Mobile and print marketing strategies can be merged in case of a mobile website
Why a Mobile Web is Different?
There are 10 reasons because of which it can be said that a mobile web is very different from a normal web. These reasons are as follows
The screen size in case of mobile web is very small. A small display actually means that utilizers can watch a lot of important information at once. The modern day mobile browsers assist the users to zoom out and in with ease. The majority of the content will be below the fold which means that the users need to scroll through the page content.
3. Flash Support
There is either poor or no flash support when it comes to a mobile website. There is no IOS device out their which utilizes Flash. The Android devices that use version 2.2 have the ability to get flash operated.
However still the majority of the users turn it off due to the stability and performance problems it causes. The point is that a website that relies on Flash will not get famous on mobiles. To fill the gap you can utilize SVG, HTML5 and CSS3.
A major difference between a desktop web and mobile web is that people use a mobile web in a much different way as compared to a desktop web. In case of a desktop web, a person is workingin the office, surfing the web or may be creating content.
In the case of a mobile web, a person may be sitting on his sofa at home, may be walking in his room while searching an important piece of information. The point is that the general behavior and thinking pattern while going through a mobile web is way different as compared to desktop.
5. Portrait (Screens)
Most of the desktop displays are home to a landscape orientation. On the contrary in case of mobile devices the majority of the utilizers prefer holding their particular device in a portrait orientation.
The phenomenon is promoting a trend towards mobile websites that are compatible to an orientation which is vertical in nature. The phenomenon results in the following design decisions
- The content has fewer columns
- Too much wide elements are not their
- Instead of down the side, the navigation is along the top
6. No Browsers
In case of desktop, people surf the webpage through a browser. This is not always the case as far as mobile devices are concerned. Nowadays we have different mobile applications through which popular websites like Twitter and Facebook etc can be accessed without much of a difficulty.
7. Keyboards (Fiddly)
Typing through mobile devices can be done through two sources. Either you will be using a Fiddly Keyboard having plastic buttons or in case of smartphone, you may be utilizing a sensor key pad. It seems that sensor technology will eventually win as far as mobile devices are concerned.
To cut the long story short, the mobile based websites are very different from desktop websites in all aspects. With the advancement of technology, it can be easily predicted that mobile webs will dominate the world in the coming years.