Running a business in the 21st century is not as simple, unlike the olden days you do not have to just focus on a local market instead you need to think bigger. The best place to enhance your market is the internet and in order to have an internet presence you need to have a decent website. The website of any store or company is the prime spot for the customers to get the information that they need. That is why it is important that you make sure that your website is user friendly and responsive. Having a responsive website in today’s era is more important than ever.

The Reasons

Having a responsive website is more important now than it was ever before. Some of the most obvious reasons are:

  • Mobile Usage
  • User Friendly
  • Cost Effective
  • Manageable
  • Traffic

1.      Mobile Usage

There was a time when people could only access the internet through their laptops or computers. All that has changed because now, a major part of the web surfing is done on mobile phones and tablets. This means that there is a huge number of people who are reading this article on handheld device. If your Mobile website is not working properly on a mobile device then there is a very high chance that your audience might decrease.

According to statistics, more than 45% of all Google searches are done on mobile devices, this makes these devices an important mode of communication. It is therefore important to have a website that is mobile friendly. There are two ways to do this, one is to make a completely different website for handheld devices, while the second method is to build one robust website that works on all devices. The first method is the easy way out but it costs a lot more on the longer run that is why we would recommend the second option.

2.      User Friendly

When you use a responsive web design then it becomes easier to make your customers and visitors happy. According to research, it is predicted that there is a 61% chance that the visitors may move on to a better website if they are amazed by your website within the first few seconds. If your website is responsive and does what the user wants it to do, then there is a 80% chance that the visitor might stick with your website.

A user friendly website is what all web surfers want and if you can give them what they want then making them happy is a piece of cake. Once you have managed to build a responsive website then the rest of the journey becomes much easier.

3.      Cost Effective

Having just one responsive website is also a cost effective solution. With the growing number of mobile users, it is very important for your website to be accessible through all mobile devices. For this many people try to build two different websites, one for mobile phones and the other for computers. This is one way to tackle the problem, however it is not a good one. This is because if you have two websites for the same purpose then you will have to maintain two website too.

This is a time taking process and will also end up costing you more money in the long run. A better option is to spend the needed time and money in the initial stage by building just one responsive website. This will be noticeably cheap in the long run.

4.      Manageable

As mentioned earlier, if you have two different websites one for mobile and other for desktop then managing the two will become hectic. You will have to run two different SEO campaigns for the websites and keep them up to date individually.

This is not a good solution and it is much more advisable to build just one decent website and focus on it.

5.      Traffic

More than 50% of the internet is used on mobile devices nowadays, this means that you can share connections using social media. In this way you will be able to increase web traffic towards your website and end up earning more money. Installing Prestashop SEO will definitely increase traffic to your Prestashop website, this means you will get more sales! The SEO module for Prestashop is being used by thousands websites and has been proven to be one of the best Prestashop SEO modules

The Final Word

These were the 5 best reasons that you should go with a responsive website. It is very important to have a decent website in today’s era because almost everything is done through the internet. So if you want your business to run smoothly then the website is the best place to start.

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