Website owners are always trying to encourage more users to visit their websites, after all, high traffic is all that matters. There are a lot of different methods that website owners use to increase conversion rates, however, some techniques have proven to be more effective than others. Businesses who want to boost conversion rates have started to use social logins. For those who do not know, social login is a feature that allows the user to easily access the website using their social media account. In this way, the user doesn’t have to go through the pain of filling out a registration form. There are a ton of benefits of using social logins, and here you will find some of the main highlights.
Users Dislike Creating New Accounts
According to reports and surveys, around 86% of the users have reported that they don’t like to create new accounts for different websites. Asking the user to enter their email address along with other details really puts them off. This has even contributed to driving the users to other websites that don’t bother the users with registration forms. Over 50% of the user has said that they might as well go to a new website rather than fill out a lengthy registration form. If you want your website to prosper, then you need to use social login as it is a more hassle-free approach.
Over 70% of Users Believe that Social Login is Better
Users from around the world are just looking for a hassle-free way to surf the web and there is no doubt that with the help of social login life has become easier. As a website owner, it doesn’t matter if you are earning through ads or sales, the main thing is that you need the highest number of people to interact with your website. If you are worried about the amount of traffic you are getting, you really should think about whether our registration process is driving them off. Try using social login instead, as studies have reported that by using social login websites were able to increase user engagement by up to 68%.
Users Don’t Choose to Recover Their Login Info
If a user goes through the pain of filling out a registration form, there is a change that they might forget the credentials. This is never a good thing because reports have suggested that over 90% of users don’t bother recovering their login info. Instead, they will just create a new account or move to a new website entirely, and the latter is much more common. Offering social login helps as the user doesn’t need to remember new passwords, however, it is still not enough. You need to make sure that your website is worthwhile and offers the users the right products and services. There are a ton of another website on the internet too, you just need to ensure that your users don’t end up on those websites.
It is difficult to trust a website right away, so, whenever a website asks the user to register a lot of users have admitted to entering incorrect data. This is a tricky business because on one hand where the user is providing incorrect data, on the other hand, the user also gets annoyed when the website is showing them ads of things that they are not interested in. Users fail to understand that the website needs the correct information to create a better experience. With social login, there is a higher chance that the website will receive the correct information.
Every one of us has experienced receiving a wrong or irrelevant promotions on a website. This can get very annoying because seeing an ad to buy men’s suits over and over again can get boring. However, with the help social login, you will be able to receive more meaningful promotions. This is because social login allows the website to filter the content according to the user’s interest and this helps to provide a more personalized experience. This will make the website a lot more engaging which is exactly what you are after.
People Post About Services They Like
If more people have started to visit your website and they like your products and services, it is now time to engage with the users and encourage them to share your content on social media. If your users start to share your products on social media, consider it a big win. This is because social media gives you access to a bigger audience. However, marketing campaigns can go either way and you need to think of a proper strategy to make sure that it doesn’t backfire.
You Need Better Data
As a website owner, the data that users provide is of utmost importance because that is what will allow you to give your users the best experience. With data, you can know your users and as a result, know what they like and dislike. The more reliable and detailed the data is, the easier it is going to be for your business model. This is why you need social login because it gives you access to a lot of data that is also reliable.
People Follow Others
A lot of users out there have said that they tend to buy products that are recommended to them by others. This is why it is important that you know your users and build a trusted relationship. Once that relationship grows the user will start to share their experience with others and that will redirect more traffic to your website.
Technology around the world is evolving and it is important that you evolve with it. The bottom line I that you need to make sure that you have a decent social media marketing strategy. This is because it is going to make a huge difference. Social media is a place where millions of people are accessible at a given moment, so you should use it to your advantage.