E-commerce: An Insight

The transaction of selling and buying online is known as E-commerce (electronic commerce). E-commerce makes full use of various technologies like supply chain management, mobile commerce, internet marketing, EDI and inventory management systems.

The modern day E-commerce utilizes “world wide web” as its base. You should create a responsive website is one of the best solution to make your E-commerce website became popular and get hight rank page on Google Search. The three key areas on which E-commerce focuses on is online auctions, online retail and electric markets.

General Types of E-commerce

There are many types of E-commerce out there and in the headings below we have explained these types in detail

1.      B2B (Business to Business)

B2B involves all kinds of electronic transactions of services or goods conducted among companies. Traditional wholesalers and producers operate via this Ecommerce type.

2.      B2C (Business to Consumer)

The B2C E-commerce gets distinguished by the development of business relationships that are electronic in nature. The relationship exists between final consumers and businesses. It is very much like E-commerce’s retail section.

3.      C2C (Consumer to Consumer)

C2C is home to all kind of electronic transactions of services or goods conducted among customers. In majority of the cases these kinds of transactions are made via a third party. The third party is responsible for the provision of an online platform where different transactions take place.

4.      C2B (Consumer to Business)

C2B is very common when it comes to projects which are based on crowd sourcing. There are a lot of people who make their products and services available for sale. The products or services are directed towards the companies who are searching for them.

5.      B2A (Business to Administration)

Online transactions which are held between public administration and companies fall under the category of B2A. B2A involves different kind of services such as legal documents, social security and employment etc.

6.      C2A (Consumer to Administration)

C2A covers all kinds of electronic transactions which are held between public administration and individuals. Some applications of C2A are

  • Health
  • Social security
  • Taxes

The Benefits

Now let’s jump to the main part of our discourse which is the relationship between a retailer and E-commerce.

Nowadays, Mobile Web is so popular, Google begins mobile-first indexing, using mobile content for all search rankings. You can research Mobile Web: A Brief Analysis to choose a matching website for yourself. This can help your store makes the bigger benefits.

There are many benefits which a retailer can enjoy from E-commerce. The benefits have been explained below

1.      Online Presence

According to a statistic, more than 80% of people have utilized the internet for the purchasing of something. As a retailer online presence is very important. The consumer out their expect that you are available on the internet. You need to have this presence to beat your competition.

2.      New Consumers

As a smart business personnel you wish you grow your business. The only way through which you can actually grow your business is by attracting the new customers. Yes you need to rely on your customer relationships and branding however you need to drive the relevant traffic via search engine as well.

3.      Less Cost Related to Operations

Having an E-commerce store of your own can really help you save a lot of money. The money can be saved via a web-based management system. This system helps in the automation of very important operational tasks such as inventory management etc.

4.      Better understanding

Building of a customer persona is very difficult if you are only having a physical store. You surely can have some idea about the type of customers you are having but all this is more dependent on your perception rather than actual information/data.

You can easily get your customer buying habits tracked via an E-commerce store. Having customer information under your belt means that know you can come up with better business strategies.

5.      Brand Awareness

Through E-commerce you can actually increase your overall brand awareness. If you create more web sites, the search engine can boost and index your placement.  However to reap the maximum benefits it is recommended that you should use appropriate keywords in your content.

6.      More information

There is no limit to the provision of information to the consumers in case of an E-commerce store. From shipping charges to product description to customer reviews, you can equip your customers with the kind of information they require for making the right purchase.

7.      Sales and Conversation

When you start your business in the absence of time and geographical constraints, you manage to grab new audience.  The quantity of visitors and their rate of conversion increases provided you have a proper E-commerce website.

Make Your Move

What are you waiting for? If you really want to compete in modern market then come up with a nice and attractive online store!

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Running a business in the 21st century is not as simple, unlike the olden days you do not have to just focus on a local market instead you need to think bigger. The best place to enhance your market is the internet and in order to have an internet presence you need to have a decent website. The website of any store or company is the prime spot for the customers to get the information that they need. That is why it is important that you make sure that your website is user friendly and responsive. Having a responsive website in today’s era is more important than ever.

The Reasons

Having a responsive website is more important now than it was ever before. Some of the most obvious reasons are:

  • Mobile Usage
  • User Friendly
  • Cost Effective
  • Manageable
  • Traffic

1.      Mobile Usage

There was a time when people could only access the internet through their laptops or computers. All that has changed because now, a major part of the web surfing is done on mobile phones and tablets. This means that there is a huge number of people who are reading this article on handheld device. If your Mobile website is not working properly on a mobile device then there is a very high chance that your audience might decrease.

According to statistics, more than 45% of all Google searches are done on mobile devices, this makes these devices an important mode of communication. It is therefore important to have a website that is mobile friendly. There are two ways to do this, one is to make a completely different website for handheld devices, while the second method is to build one robust website that works on all devices. The first method is the easy way out but it costs a lot more on the longer run that is why we would recommend the second option.

2.      User Friendly

When you use a responsive web design then it becomes easier to make your customers and visitors happy. According to research, it is predicted that there is a 61% chance that the visitors may move on to a better website if they are amazed by your website within the first few seconds. If your website is responsive and does what the user wants it to do, then there is a 80% chance that the visitor might stick with your website.

A user friendly website is what all web surfers want and if you can give them what they want then making them happy is a piece of cake. Once you have managed to build a responsive website then the rest of the journey becomes much easier.

3.      Cost Effective

Having just one responsive website is also a cost effective solution. With the growing number of mobile users, it is very important for your website to be accessible through all mobile devices. For this many people try to build two different websites, one for mobile phones and the other for computers. This is one way to tackle the problem, however it is not a good one. This is because if you have two websites for the same purpose then you will have to maintain two website too.

This is a time taking process and will also end up costing you more money in the long run. A better option is to spend the needed time and money in the initial stage by building just one responsive website. This will be noticeably cheap in the long run.

4.      Manageable

As mentioned earlier, if you have two different websites one for mobile and other for desktop then managing the two will become hectic. You will have to run two different SEO campaigns for the websites and keep them up to date individually.

This is not a good solution and it is much more advisable to build just one decent website and focus on it.

5.      Traffic

More than 50% of the internet is used on mobile devices nowadays, this means that you can share connections using social media. In this way you will be able to increase web traffic towards your website and end up earning more money. Installing Prestashop SEO will definitely increase traffic to your Prestashop website, this means you will get more sales! The SEO module for Prestashop is being used by thousands websites and has been proven to be one of the best Prestashop SEO modules

The Final Word

These were the 5 best reasons that you should go with a responsive website. It is very important to have a decent website in today’s era because almost everything is done through the internet. So if you want your business to run smoothly then the website is the best place to start.

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Mobile Web

The internet services (browser based) that can be accessed from modern day mobile devices like feature phones and smart phones etc. is known as a mobile web. The mobile web browsing is very common nowadays as today we live in an age where many communication gadgets are available. There are many open source platforms support mobile web such as Prestashop, Magento, WordPress, etc.

Gone are the days when people use to access the internet from their desktops and Laptops. Today we have smart phones and tablets etc through which you can access the internet from anywhere you want.

As business personnel you simply cannot ignore these gadgets. You need to come up with a website that can function on these modern day communication gadgets as well. Ignoring this aspect can really make your business suffer as nowadays we live in an environment where people are utilizing smart phones for even sending their emails.

Prestashop is one of the most famous e-commerce platform, it supports mobile web very well and are used by millions online shops around the internet. Prestashop smart blog is a common blog module for Prestashop that you should have for your Prestashop website. The blog module is responsive and mobile friendly so it will help your website works better on mobile phones or tables

Advantages

Let’s touch upon some of the advantages which a Mobile Web can provide you. The advantages have been described in the points below

  • Mobile optimized traffic can be provided via a mobile web
  • A mobile web allows you to develop a design which is simple and which can be navigated with ease
  • It is easy and convenient for the customers
  • Mobile and print marketing strategies can be merged in case of a mobile website

Why a Mobile Web is Different?

There are 10 reasons because of which it can be said that a mobile web is very different from a normal web. These reasons are as follows

1.      Screen

The screen size in case of mobile web is very small. A small display actually means that utilizers can watch a lot of important information at once. The modern day mobile browsers assist the users to zoom out and in with ease. The majority of the content will be below the fold which means that the users need to scroll through the page content.

2.      Processors

The processing power of mobile devices is usually much lower than normal desktop computers. The major contributors behind this phenomenon are your cost as well as battery life. Hence it is recommended that mobile websites must be designed simply and should contain CSS. A lot of JavaScript can make your site slow.

3.      Flash Support

There is either poor or no flash support when it comes to a mobile website. There is no IOS device out their which utilizes Flash. The Android devices that use version 2.2 have the ability to get flash operated.

However still the majority of the users turn it off due to the stability and performance problems it causes. The point is that a website that relies on Flash will not get famous on mobiles. To fill the gap you can utilize SVG, HTML5 and CSS3.

4.      Usage

A major difference between a desktop web and mobile web is that people use a mobile web in a much different way as compared to a desktop web.  In case of a desktop web, a person is workingin the office, surfing the web or may be creating content.

In the case of a mobile web, a person may be sitting on his sofa at home, may be walking in his room while searching an important piece of information. The point is that the general behavior and thinking pattern while going through a mobile web is way different as compared to desktop.

5.      Portrait (Screens)

Most of the desktop displays are home to a landscape orientation. On the contrary in case of mobile devices the majority of the utilizers prefer holding their particular device in a portrait orientation.

The phenomenon is promoting a trend towards mobile websites that are compatible to an orientation which is vertical in nature. The phenomenon results in the following design decisions

  • The content has fewer columns
  • Too much wide elements are not their
  • Instead of down the side, the navigation is along the top

6.      No Browsers

In case of desktop, people surf the webpage through a browser. This is not always the case as far as mobile devices are concerned. Nowadays we have different mobile applications through which popular websites like Twitter and Facebook etc can be accessed without much of a difficulty.

7.      Keyboards (Fiddly)

Typing through mobile devices can be done through two sources. Either you will be using a Fiddly Keyboard having plastic buttons or in case of smartphone, you may be utilizing a sensor key pad. It seems that sensor technology will eventually win as far as mobile devices are concerned.

The Nutshell

To cut the long story short, the mobile based websites are very different from desktop websites in all aspects. With the advancement of technology, it can be easily predicted that mobile webs will dominate the world in the coming years.

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An open source shopping cart basically enhances the open source software package. Anybody can utilize an open source shopping cart whether it is a developer, enthusiasts or even a storeowner. As a store owner you can always pay for any kind of additional service or support in case you are using an open source shopping cart.

Pros

Now let’s discuss some of the benefits which you can grasp through an open source shopping cart. The benefits are as follows

  • The open source shopping cart can be installed and customized for free
  • The software is compatible for all kind of online businesses regardless of size
  • There are variety of custom extensions and templates in offering as far as an Open Source shopping cart is concerned
  • As a user you are free to select the hosting providers

The choices

There are many open source shopping carts that can be utilized by you. The options are several and in the headings below we have discussed each individual option briefly

1.      AgoraCart

AgoraCart is a shopping cart which is both secure as well as customizable. The shopping cart can be installed even on your existing website. AgoraCart is home to features like category support, tax rates options, customizable templates and store management tools. AgoraCart is also PA-DSS compliant. The shopping can support payment gateways in access of 10.

2.      ZeusCart

ZeusCart is basically a PHP/My SQL shopping cart which is web based in nature. The shopping cart is renowned for its rich user interface. ZeusCart also meets the requirements of Web 2.0.  The shopping cart is ideal for medium and small storeowners.

Some key offerings of ZeusCart are category management, inventory management and SEO compatible URLs. Other key features of ZeusCart are shipping options, discounts and taxation and email templates.

3.      Broadleaf Commerce

Broadleaf Commerce serves as an open source alternatives for enterprise companies. The shopping cart provides you with a platform which is enterprise level in nature which can be customized as per your specific business needs.

As a user of this shopping cart you can manage upsell, customer accounts, develop promotions and of course manage email marketing as well.

4.      Zen Cart

Zen Cart is also an open source and free shopping cart that has been created by a chunk of consultants, shop owners, designers and programmers.  There are several options in Zen Cart through which you can actually get the cart customized. The customization can be done via a template system.

5.      Commerce.CGI

Commerce.CGI is considered as the first ever free Perl shopping cart that exists on the web. The shopping cart was first introduced back in the year 1998 and ideal for servers that are Unix-based.

However the cart can also be ran on Windows NT (minor code adjustment needed).  Commerce.CGI can also serve as an add-on for a website which already exists.

6.      PrestaShop

Everything from the web store can be handled via PrestaShop. As a store owner you can easily manage and develop the catalog (front-end) and marketing. Through this cart you can also customize orders and change shipping choices as well. The shopping cart is home to three languages and around 41 translations are also available.

Managing top menu of your Presashop website is also very easy with support of Mega Menu PRO, you can shape any type of mega menu you want by just dragging and dropping elements. This module support visual menu editor which is very useful for ones who has no code knowledge.

* Watch this video to see how Mega Menu PRO works: https://www.youtube.com/watch?v=_mU38sk4nvU

7.      Loaded Commerce

The Loaded Commerce has its basis in CRE loaded program. The shopping cart also contains security modifications. The community edition of the shopping cart has been developed specifically for home office, small office and storeowners who desire to add transactional abilities in a website already existing.

8.      osCommerce Online Merchant

osCommerce Online Merchant comes along with tools and features that assists storeowners in the management of their back end administration and front end catalog. The 2.3.1 version of this shopping cart is home to template structure that can be utilized for the customization of catalog front end.

The administration tool helps the merchants in configuration of online store, processing of orders, management of customers and inserting of products for the purpose of sale.

9.      Magento

Magento is a shopping cart which is supported by an eco-system of solution partners which is global in nature. The shopping cart was acquired by the famous eBay back in the year 2011. The shopping cart is renowned for its ecommerce features for functionality, presentation and content.

The shopping cart also offers tools pertaining to marketing, catalog management and search engine optimization.

To Sum Up

These were some of the shopping carts that have gained a lot of fame in the market. All these shopping carts are high in quality however for fruitful results you need to pick the one which you think is compatible with your business.

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Calmly, Microsoft does not want to make cars. It is investing in a promising market that is to create softwares and interfaces to bring interactivity, information and facilities to drivers, was released on Tuesday the company of Bill Gates.

The news will begin soon starting with the unprecedented Microsoft Live Search for Devices , a system whereby the driver can surf the internet and receive information through the navigation system of the vehicle.

Currently, Microsoft already has a strong partnership with Ford and Fiat, collaborating on the development of the Sync and Blue & Me interfaces, respectively, both based on the Windows operating system. The Fiat Puntomarketed in Brazil can be equipped with the option for R $ 528, which has voice-activated Bluetooth. In Sync, available in the US only, you can control your mobile phone, audio systems, and browser using spoken commands.

Besides investing more in cars, Microsoft is also investing in Open sources shopping platforms to make e-commerce world better and better

A new platform that will be launched in 2009 will allow an even larger number of devices to be controlled. With it, Microsoft wants to expand its range of partnerships starting with Hyundai , which will launch the new technology in the US market in 2010 and can spread it to other locations shortly thereafter.

 

 

 

 

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Who said that Ferrari besides making supercars, also does not have a supercomputer? Yes, Windows HPC Server 2008 is designed to run on powerful machines that are typically restricted to NASA-sized research environments and institutions. Nowadays, The process of making integrating Window HPC server 2008 with Open Source Shopping Carts is popular.

According to an article in the BBC , Ferrari plans to use Windows HPC Server 2008 to simulate airflow in cars and also simulate the gases inside engines. The Ferrari IT director explains that this kind of technology helps them a lot in this time of economic crisis because the product is much cheaper than a traditional supercomputer and allows Ferrari to continue to evolve its F1 cars.

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